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Abandoned checkout
Remind shoppers who left checkout, with a link straight back to their cart.
Trigger: A subscribed shopper starts checkout and leaves. Default delay: 1 hour. Subscribed email marketing consent is required.
An optional second reminder defaults to 1 day after the checkout. Reminders stop when the checkout becomes an order.
Order thank you
A branded thank you with the order summary, sent alongside Shopify's receipt.
Trigger: An order is placed. Default delay: Immediately. This is an order-related message for the purchasing customer.
Shipping update
Let customers know their order is on its way, with tracking.
Trigger: An order is fulfilled. Default delay: Immediately. This is an order-related message for the purchasing customer.
Welcome
Greet new subscribers and introduce your store.
Trigger: Someone subscribes to your emails. Default delay: 5 minutes. Subscribed email marketing consent is required.
Win back
Bring back customers who have not ordered in a while.
Trigger: A subscribed customer has not ordered for 60 days. Default inactivity threshold: 60 days since the last order. Subscribed email marketing consent is required.
Review request
Ask happy customers to review what they bought.
Trigger: An order ships. Default delay: 7 days. Subscribed email marketing consent is required.
Start with a test
Review each automation before enabling it. ShopMail’s order thank you is additional to Shopify’s order confirmation; it does not replace the receipt. Sending is subject to account health and usage limits.
Explore more of ShopMail
- Email marketing for Shopify stores
- Simple Shopify email marketing pricing
- Popups and signup forms that support your emails
- Set up ShopMail and prepare your first email
- About ShopMail
- How to set up a Shopify welcome email
- How to set up Shopify abandoned checkout emails
- How to create a Shopify email signup popup