Email marketing for Shopify

Email marketing and automation for Shopify

ShopMail is a Shopify app for email campaigns, customer automations, signup popups and forms. Create an email, choose your subscribed audience and send a test before launch.

  • 7 day free trial
  • No sending domain setup
  • Marketing to subscribers
Features

What emails can I send with ShopMail?

Choose from 166 email designs and 6 automations: abandoned checkout, order thank you, shipping update, welcome, winback and review request. Check the content and timing before enabling each one.

Marketing campaigns

Sales, new arrivals, holidays and newsletters, from a ready design with your products.

Now or scheduled

Targeted audiences

Send to all subscribers, recent buyers, or subscribers who have not bought yet.

Subscribers only

Abandoned checkout

Remind shoppers who left checkout, with a link straight back to their cart.

1 hour after

Order thank you

A branded thank you with the order summary, sent alongside Shopify's receipt.

Right away

Shipping update

Let customers know their order is on its way, with tracking.

Right away

Welcome

Greet new subscribers and introduce your store.

5 minutes after

Win back

Bring back customers who have not ordered in a while.

After 60 quiet days

Review request

Ask happy customers to review what they bought.

7 days after

How a lost checkout comes back

The abandoned checkout reminder, step by step.

  1. The momentA shopper leaves checkoutShopMail notices and waits, in case they come back on their own.
  2. 1 hour laterA reminder with their cartTheir products, their prices and one link straight back to checkout.
  3. 1 day laterA second nudgeOptional, and it can carry a discount code if you want to add one.
  4. When they buyReminders stopNobody gets a reminder for an order they already placed.
Designs

How do emails match my store?

Choose an email design, add products from your Shopify catalog and edit the words. ShopMail uses your storefront logo, colours and fonts; you can adjust them in Templates & styling.

  • Your brand, read automatically. Logo, colours, fonts, button shape and social links come straight from your store.
  • 166 ready email designs. From quiet luxury to bold streetwear, pick the one that sounds like you.
  • Your products, picked from Shopify. Choose products, collections and images with Shopify's own picker.
  • Designed for email inboxes. Preview and test your email on the devices and mailboxes your customers use.
Get early access
How it works

How do I set up ShopMail?

Your store data syncs automatically. Check your brand and content, then send a test before launching.

1

Install from Shopify

ShopMail syncs your customers, their email consent, your products and your orders on its own.

2

Check your brand

Your logo, colours and fonts are already in place. Adjust anything you like and every email follows.

3

Switch on and send

Turn on the automatic emails you want, then send your first campaign from a ready design.

Results

Track email activity and attributed orders

Reports show sends, opens, clicks and orders attributed to email clicks. Mailbox privacy features can affect open counts. An attributed order does not prove the email caused the purchase.

  • Sales from email. Orders that follow a tracked click are attributed using the app’s reporting rules.
  • Deliverability looked after. Bounces and spam reports are watched for you, and marketing pauses before they can hurt your sending.
  • Consent kept in step. ShopMail respects suppressions and writes unsubscribes back to Shopify.
Last 30 daysExample
Emails sent12,480
Opened46%
Clicked5.1%
Sales from email$3,920
Pricing

One plan. Everything included.

Every automation, every design, signup popups and up to 25,000 contacts, for one simple monthly price.

ShopMail

$20/month

7 day free trial, then billed monthly

  • 50,000 emails a month
  • Unlimited campaigns and automations
  • Up to 25,000 contacts
  • Signup popups and prize games
  • 166 email designs
  • Support from real people
Request early access

Billed through Shopify. Cancel any time. Prices in US dollars. Early access while our App Store listing is being prepared. See pricing and sending limits.

Grow your email audience

Shopify popups and signup forms

Choose from 43 popup designs to collect subscribers. Connect a clear signup offer to your welcome email, then keep the conversation going with campaigns.

Explore popups and signup forms

Questions

What should I know before sending?

Do I need to set anything up before sending?

You do not need to configure a sending domain. Check your brand, contact address, subscribed audience and email content, send yourself a test, then enable the emails you want.

Who receives my marketing emails?

Only customers whose email marketing consent in Shopify is subscribed. Order and shipping emails go to the customer who placed the order, because they are about their purchase.

What address do my emails come from?

Your store's name, from an address on our sending domain made for your store. Replies go straight to your store's contact email, so customers reach you, not us.

Do I pay more as my list grows?

No. The price is the same however many contacts you have, so a growing list never costs you more.

How am I billed?

Through Shopify, on your usual Shopify invoice. You can change or cancel your plan at any time, and uninstalling the app cancels it.

What happens to my data if I uninstall?

Shopify sends a store erasure request after uninstalling. ShopMail processes that request and removes the store data covered by it. Our privacy policy explains retention and service-provider handling.

All questions and answers

Give your store the emails it deserves

Check your brand, prepare your content and test your first email with ShopMail.

Get early access