How to set up a Shopify welcome email

Prepare the message

Introduce your store, explain what subscribers can expect and give them one clear next step. If the signup promised an offer, repeat its actual terms. Do not invent urgency or a discount that does not exist.

Set up the welcome automation

The default welcome delay is five minutes after subscription. Check the actual settings in your store.

1. Open the Welcome automation in ShopMail.
2. Choose the design and check the subject, logo and copy.
3. Configure an offer only if you want one and verify its conditions.
4. Preview and send yourself a test.
5. Enable the automation, then test a new signup with an address you control.

Check the complete signup journey

Verify subscribed consent in Shopify and make sure the offer in the signup matches the email. Check the link and unsubscribe experience. Judge results using clicks and appropriate conversion context, not opens alone.

• Create an email signup popup
• All automation triggers

Explore more of ShopMail

• Email marketing for Shopify stores
• Automatic emails for Shopify customer journeys
• Simple Shopify email marketing pricing
• Popups and signup forms that support your emails
• Set up ShopMail and prepare your first email
• About ShopMail
• How to set up Shopify abandoned checkout emails
• How to create a Shopify email signup popup

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