How to set up Shopify abandoned checkout emails

Check consent and other reminders

ShopMail treats checkout reminders as marketing and requires subscribed email consent. Check Shopify and other installed apps for existing recovery emails to avoid an overlapping customer experience. No email setup guarantees recovered sales.

Configure and test the reminder

Defaults are one hour for the first reminder and one day for an optional follow-up. Review your actual settings before enabling.

1. Open the Abandoned checkout automation.
2. Check the first reminder’s timing, subject and checkout link.
3. Choose whether to enable the second reminder or add a discount.
4. Preview and send yourself a test email.
5. Use a test checkout and an address you control to check the flow.
6. Complete the test order and confirm reminders stop for that checkout.

Evaluate the customer experience

Keep the reminder helpful and accurate. Review sending health, clicks and attributed orders. A small store may have too few eligible abandoned checkouts to draw strong conclusions quickly.

• Email automation details
• Consent and anti-spam policy

Explore more of ShopMail

• Email marketing for Shopify stores
• Automatic emails for Shopify customer journeys
• Simple Shopify email marketing pricing
• Popups and signup forms that support your emails
• Set up ShopMail and prepare your first email
• About ShopMail
• How to set up a Shopify welcome email
• How to create a Shopify email signup popup

Ask ShopMail a question