How to create a Shopify email signup popup

Choose a clear reason to subscribe

Offer useful updates or a genuine incentive. Explain what emails visitors will receive. If you use a game, make it clear that playing includes signing up and describe the prize conditions.

Build and preview the popup

Test the offer and signup before publishing.

1. Open Popups and choose a design.
2. Customise the headline, image, signup copy and offer.
3. Set the display rules and review the dismiss button.
4. Enable the ShopMail popup app embed in the Shopify theme editor.
5. Preview on your store and test desktop and mobile.
6. Submit a test signup using an address you control, then check consent and any promised discount.

Follow through with a welcome email

Make sure the welcome message repeats the signup promise. Avoid crowding the page with multiple popups. Recheck the experience after changing the theme or offer.

• Welcome email setup
• Signup features

Explore more of ShopMail

• Email marketing for Shopify stores
• Automatic emails for Shopify customer journeys
• Simple Shopify email marketing pricing
• Popups and signup forms that support your emails
• Set up ShopMail and prepare your first email
• About ShopMail
• How to set up a Shopify welcome email
• How to set up Shopify abandoned checkout emails

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