# Popups and signup forms that support your emails

ShopMail’s popups and signup forms help Shopify merchants collect email subscribers for their campaigns and welcome emails. They support email marketing rather than replacing it.

Published by Triple Layer, the operator of ShopMail.

Canonical page: https://shopmailapp.com/popups-signup-forms

## Choose a signup design

Choose from 43 popup designs, including newsletter forms, offers and interactive games. Game formats include wheel, scratch, gift, slot, cards and reveal. Customise the copy and appearance to match your store.




## Add it through your Shopify theme

ShopMail provides a theme app embed for popups and app blocks for signup forms and embedded popups. Configure the theme integration and test the visitor experience before publishing. Theme support and placement affect how an app block appears.




## Explain the signup clearly

Visitors should understand that they are subscribing to marketing emails. If you offer a discount or game prize, explain the conditions and what the visitor receives. ShopMail records signups and writes subscribed consent back to Shopify.




## Connect signups to your email strategy

A welcome email can introduce your store after someone subscribes. Keep the offer consistent between the signup form and the email. Test both the signup and welcome flow before using it with visitors.


- [Popup setup guide](https://shopmailapp.com/guides/shopify-email-signup-popup)
- [Welcome email guide](https://shopmailapp.com/guides/shopify-welcome-email)