# Automatic emails for Shopify customer journeys

ShopMail includes six email automations. You choose which ones to enable and check their content and timing. Marketing automations require subscribers; order and shipping messages relate to a customer’s purchase.

Published by Triple Layer, the operator of ShopMail.

Canonical page: https://shopmailapp.com/email-automations

## Abandoned checkout

Remind shoppers who left checkout, with a link straight back to their cart.

Trigger: A subscribed shopper starts checkout and leaves. Default delay: 1 hour. Subscribed email marketing consent is required.

An optional second reminder defaults to 1 day after the checkout. Reminders stop when the checkout becomes an order.




## Order thank you

A branded thank you with the order summary, sent alongside Shopify's receipt.

Trigger: An order is placed. Default delay: Immediately. This is an order-related message for the purchasing customer.




## Shipping update

Let customers know their order is on its way, with tracking.

Trigger: An order is fulfilled. Default delay: Immediately. This is an order-related message for the purchasing customer.




## Welcome

Greet new subscribers and introduce your store.

Trigger: Someone subscribes to your emails. Default delay: 5 minutes. Subscribed email marketing consent is required.




## Win back

Bring back customers who have not ordered in a while.

Trigger: A subscribed customer has not ordered for 60 days. Default inactivity threshold: 60 days since the last order. Subscribed email marketing consent is required.




## Review request

Ask happy customers to review what they bought.

Trigger: An order ships. Default delay: 7 days. Subscribed email marketing consent is required.




## Start with a test

Review each automation before enabling it. ShopMail’s order thank you is additional to Shopify’s order confirmation; it does not replace the receipt. Sending is subject to account health and usage limits.


- [Welcome email setup guide](https://shopmailapp.com/guides/shopify-welcome-email)
- [Abandoned checkout guide](https://shopmailapp.com/guides/shopify-abandoned-checkout-email)